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Phone maker targets device consistency



Africa’s phone maker, Tecno Mobile, has said that it currently plans to achieve consistency in all its mobile devices’ series. Tecno Deputy Marketing Manager and Public Relations Lead, Mr. Attai Oguche, stated during the unveiling of Tecno CAMON Series at the brand’s maiden continental launch in Kenya n Kenya. “We want to achieve consistency and uniformity in all our TECNO brand messaging and further strengthen our products experience,” Oguche said.

He said over the years, the TECNO CAMON Series has progressively transformed and the latest device in the series, saying the CAMON CX is not an exception. Analysts say with the new devices, Tecno Mobile is set to ignite deeper competition in the African mobile market with other brands such Smartphone, Huawie, among others.

Oguche said that the smartphone maker decided to adopt a new strategy in a bid to streamline the brands messaging and experience while maximizing budget for African markets.

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