As Sonata wins 2017 Good Design Award
In one of the automotive industry’s most recognised and rigorous vehicle tests, the Hyundai Santa Fe and Santa Fe Sport have been awarded 2018 IIHS Top Safety Pick+ recognition. In addition, Hyundai’s Ioniq Hybrid, Elantra, Elantra GT, Sonata and Tucson models were Top Safety Pick award winners.
“Hyundai was one of the leading brands for Top Safety Pick+ and Top Safety Pick awards in 2018,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “The safety of our customers and their loved ones is paramount in our thinking when we design new vehicles.”
To qualify for the Top Safety Pick award, vehicles must have good ratings in five IIHS crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints, an advanced or superior rating for front crash prevention and an acceptable or good headlight rating. For the Top Safety Pick+ designation, vehicles must also gain an acceptable or good rating in passenger-side small overlap front tests and improved headlight rating. Features which helped these vehicles garner these recognitions included (but were not limited to) optional front-crash prevention, specific headlights and excellent performances in IIHS track tests at various speeds.
“We raised the safety bar for 2018,” said Adrian Lund, IIHS president. “Now vehicles have to achieve an even higher level of safety. Our Top Safety Pick and Top Safety Pick+ awards help consumers zero in on the vehicles with the best overall performance for crash prevention and protection.”
Meanwhile, Hyundai redesigned its industry-leading midsize sedan Sonata with a more assertive profile and clean and handsome approach. That new design was honoured with a 2017 Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies, a significant honour in the world of design. This is the second time Sonata has been recognized by the Museum’s Good Design Awards, following a win in 2014 and continuing Hyundai’s commitment to bold and distinctive styling.
The Hyundai Sonata was honoured alongside pioneers from the worlds of industrial, product and graphic design for its immense creativity and attention to form, function and aesthetics. As the oldest and most prestigious worldwide design awards programme, Good Design has upheld a standard of excellence and daring creativity for 67 years.
For years, the Sonata has stood out as the most well-known model in Hyundai’s lineup, and the all new design refresh builds on the success of previous generations while introducing a more aggressive and sporty look. A resculpted hood and cascading grille signal a shift in Hyundai’s evolving design philosophy, along with other dramatic design changes that result in a bolder, more sophisticated exterior. Precise lines and bold styling cues create a modern yet unconventional design theme. Hyundai’s designers have also restructured the side view of the car, creating a more dynamic, long and sleek appearance by enlarging the trunk lid to counterbalance the lower. The interior of the car has been redesigned as well, bolstering the centre stack with larger features to create a more striking appearance. Brand-new “rocker” buttons now control the audio and ventilation controls, enhancing the car’s premium feel.
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