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Visa raises payment channels’ innovations



Visa raises payment channels’ innovations

global leader in payments, Visa, has introduced a range of advanced sensory elements, to support the Visa brand when customers make transactions through connected, payment-enabled devices.

The company said the new sound, animations and mobile vibrations, will accompany real time notifications, when customers complete a transaction whether online or at a merchant location.

Through the sensory branding, Visa said it was bringing movement and energy to the payment industry in Nigeria with a mix of sound, animation and vibrations, which will ensure customers, experience a feeling of speed, trust, security and convenience when a transaction is completed.

The company said the innovative new technology would be officially launched at Visa’s global campaign ahead of the 2018 Winter Olympics Games in PyeongChang South Korea.

“As new payment experiences continue to shape the world, Nigeria is fast becoming a country where digital transaction is constantly explored by customers everyday” said Oluwakemi Okunsanya, Country Manager Visa Nigeria.

According to Okunsanya, “payments have become seamless and Visa customers need to be reassured that each completed transaction is secure even in an environment where a Visa logo is not visible.

“Our range of sound, animation and vibrations will give customers the assurances they want every time they complete a transaction using Visa products. The sensory branding elements will be used in a combination of entirely new channels as well as existing payment platforms.”

She explained that on the value of sensory branding, extensive consumer research was conducted by Visa in eight countries, to understand the impact and perception of consumers towards payments.

“Visa found out that sensory branding portrays a feeling of happiness, excitement and fulfillment when exposed to customers. Merchants, point of sales (PoS) hardware vendors, technology companies and issuers in Nigeria will be able to incorporate these branding elements to their digitally connected devices and payment platforms,” she added.

Following its debut at the next Winter Olympics, Okunsanya said the sound of Visa is expected to roll out in the real-world, starting in a variety of pilot modes in 2018 with national merchants and PoS hardware vendors.

“The sensory branding will also be available as a software development kit (SDK) on the Visa Developer Platform, and through the Visa Ready program for deeper integration requirements in 2018,” she added.

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