Following the high rate of unemployment and large turnout of graduates from tertiary institutions, Nigeria has suddenly become one of the top countries with large number of entrepreneurs under the age of 30. HAUWA ABUDU, in this report, explores their world and challenges
Tired of seeking white collar jobs, which are hardly available, they have chosen to either invest in one form of business or acquire skills outside their original intention to enable them earn a living. Not only have they started earning income for themselves, some of them have also stepped up their games by being employers of labour. As the number keeps growing in the face of difficult economic environment amid discouraging government policies and series of levies, New Telegraph met with a few of them to tell their stories.
Gorge by Temilade
In an interview with a fashion designer and CEO of Gorge by Temilade, Miss Esther Adebayo Oyindamola, she said her love for fashion motivated her into fashion designing. “My sudden love for fashion, art and style pushed this passion I had and I developed myself in that area and this was around 2016, so by December 2017 I launched Gorge by Temilade.” The 18 years old launched her brand on her 18th birthday on December 4, 2017. Asked about her challenges, she said “the fact that I am young person, they don’t really take me serious about what I can design for them, they think I lack experience. This is very wrong because I don’t need a lot of experience to be a very creative person, once I am creative I am creative.” The 300 level industrial relations student added: “My other major challenge is funds; it is not very easy to start and manage an establishment, it takes your time effort and lots of money, which I am coping with by the grace of God. She also stated that mixing school with work is very stressful, as she is trying her best to ensure one doesn’t lack attention.”
Another entrepreneur that is making waves is Mr. Duchi Udeh, the CEO of Sancho Ze-ros, a proudly Nigerian made foot wears. The shoemaker as he likes to call himself, makes sandals for both genders with the best quality of leather. His motivation stemmed from his love for crafts and business. “As a graduate I didn’t want to work for anybody not because I am lazy but I wanted to be my own boss so I turned craft into my business.” The 24-year-old graduate listed his challenges to include inadequate fund and poor electricity challenges According to him, “inaccessibility to large capital and grants to produce on a large scale, and poor electricity supply are some of the challenges I face in my business. I face other challenges but these ones are the major ones.
On her part, CEO of Belle&Beau Perfume, Mrs. Oluwatosin Fagbolagun, said: “My love for perfumes and the desire to make and the desire to be my own boss made me go into perfume business.” Tosin bagged a first class in Public Administration and currently doing her youth service in Lagos. The 22-year-old started her business by selling Smart collection perfumes because it was something her fellow student could afford. She also said: “I saved my capital from allowances and other little tokens and I made profit. “Although there was a strain in profit making because people were always delaying their payment, but with this I learnt how to do business better and that is what is really helping me in my brand today.”
Josh Metro Limited
For Sanusi Oluwafemi Joseph, the CEO of Josh Metro Limited, a construction company, his major challenges are not the usual access to funds and opportunities but building and sustaining business structure, training the workforce into a brand and developing a product so unique for a potential market and the likes. The 25 year-old graduate of Business Administration in Education started from rendering services as a passion rather than the monetary value.
Kargrance Perfume Oil
Miss Oghenekaro Egbamuno is another perfume lover, who recently graduated from Babcock University where she studied Mass Communication. Karo, as she is fondly called by her friends, is the CEO of Kargrance Perfume Oil, which was launched February 13, 2017. Some of the difficulties she faced by the 21-year-old while starting the business was difficulty in gaining online presence. “It has been difficult to get followers and customers on social media. Perfume Oil is not something you can describe or show its durability like shoes, clothes and hair. It has to do with smell, which is more complicated because it’s harder to push perfume as they can’t smell online before buying, Other than that, it has been okay,” she added. Make up is one entrepreneurial business that most people especially females are now going into.
Made of Black Beauty
Miss. Salako Adebola is the CEO of Made of Black Beauty and a graduate of Political Science from Adeleke University Ede, Osun state. She is 24 and currently engaged in her National Youth Service Corps in Lagos state. She said: “I love making people up and bring joy to their faces when they see their amazing transformation. That is what I am mainly into; I also want to encourage people who have passion for make up to go into it, it is a lucrative business”. She fully started in 2015. Her challenge is the fact that “Many people prefer already made brands and don’t really trust upcoming makeup artist.”
Mr. Opeyemi Osunsanya is another creative entrepreneur that is into photography. He is the CEO of Yemi Culture, and currently a 200 Level student at the University of Lagos where he studies History Education. The 22 years old major challenge is lack of access to funds to maintain his equipment.
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