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I am not a trend conformist –Nwachinemere



I am not a trend conformist –Nwachinemere

Imo Emmanuella Nwachinemere whose present ambition is nurtured from her upbringing is the founder of D’Ella Empowers. A platform that encourages and empowers young ladies through skills to embrace their strength as women. In this interview with Deborah Ocheni, the young founder, spoke about her style philosophy and sundry issues.


What is your take on African wears?

They are wonderful, I love them. They are flexible and there’s so much you can achieve with African wears.


Do you consider any fashion item indispensable?

Yes, my earrings. I love them very much. They are so indispensable


How easily do you get your fashion items in Nigeria?

I get them easily. I just go the market and get what I want.


While shopping, which fashion item catches your fancy?

Shoes! I wish I wore a small size so I could easily get all the shoes I wanted but am a size 42, so you know how it rolls.


What is you take on natural hair?

I don’t wear a natural hair, but I admire those who wear it. It is really tasking to keep it going, but it shows that our young ladies are beginning to appreciate natural things.


What is your personal style?

I don’t have any style in particular but I love to be simple and comfortable.


Do you have any beauty routine?

No, honestly I don’t


Which fashion accessory do you live for?

Once again my earrings; I can afford to wear no accessory but the earrings must be on.


Do you conform to trends?

Honestly, I don’t.


Which fashion trends do you love most?

I tune in to a lot of stuff but I also like what fits me. I love the Ankara trend because there’s a lot you can do with Ankara these days. It’s beautiful.


Whose celebrity style do you like most?

That would be Olayode Juliana, she dresses simple and beautifully.


Is there anything you are unlikely to be caught wearing?

Yes, ripped jeans, transparent and extremely short clothing.


What is your ready to go outfits?

Like I said I like my comfort, so will opt for jeans, a nice top and flat slippers.

When it comes to fashion, would you say your physique works to your advantage?

Yes! My physique works very much to my advantage because I am slim and tall. My body tends to fit a lot of my clothing.


Which outfits take up most space in your wardrobe?



What is your costliest fashion possession?

My wristwatch


How much did you get it?

I can’t really remember how much.


How do you love your shoes?

I love my shoes flat and comfy. Sometimes I do heels too.


What determines what you wear?

The weather because am allergic to cold and the occasion. I mean you can’t wear jeans for a job interview.


What do you think of modern designers?

I think that they are doing a good job especially our Nigerian designers they should keep it up.


Who is your best designer?

I don’t have any in particular


Do you have a signature perfume?

Not really. I like it as long as the scent sweeps me off my feet.


How do you love your hairdo and makeup?

Well, I love my hairdo simple and not complicated and my makeup, soft not too heavy.


What informed the decision of establishing D’Ella Empower?


D’Ella Empower is a little part of a vision I had since I was a little girl. I have always wanted to impact little ones around me mostly ladies and as I grew, the thirst for this grew stronger. I actually am working on an NGO but the time it was taking up was too long, ladies were wasting away talents. So I decided to start writing, to inform, to encourage and to inspire young ladies like me out there.


Does your background influence who you are now?


Definitely, yes! I am a daughter of a missionary. My dad is the founder of TOM (Teenagers’ Outreach Ministry). The little time I have been around attending TOM camps, and TOM clubs has really influenced me. I didn’t want to admit when I was quite younger but now, I am proud to be a TOMite and the daughter of a man of God.


How did you come up with the name D’Ella Empower and what is the message behind it?


Well the name D’Ella is not really something difficult to unravel. I studied French as a first degree. So most things I do have a French touch, so D’ is French and ELLA is my name basically Ella empowering.

The message is empowering young ladies through skills and encouraging them to embrace their womanhood.



What is the focus of D’Ella empower?

I won’t say that D’Ella Empower is a charity organization but then, other organizations fight for the girl child. We encourage the young ladies to embrace their strength as a woman and stand out.


Would you say government has done enough for creative people in Nigeria?

Our Nigerian government hasn’t done enough. They have not been responsible because there are youths with potential that are yet to be seen but they are not given a platform to be seen or heard and I think that’s poor.

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