Florence Ifeoluwa Otedola, professionally known as DJ Cuppy, is an international disc jockey, singer and producer. She’s also the daughter of billionaire oil business tycoon, Femi Otedola. The achievements of DJ Cuppy cannot be undermined as she continues to soar higher and get commercially credited even outside the efforts of her billionaire dad. She has risen to the level of becoming the brand ambassador of some international organisations such as Italian luxury sports car manufacturer; Ferrari. She shares with ABIOLA ALABA PETERS her growing up years and desire to become one of the foremost disc jockeys in the world
Aside being the daughter of a prominent billionaire, who is DJ Cuppy?
DJ Cuppy is a music producer and a proud Nigerian. I run a music management and content production business, the name of my company is Red Velvet Music Group. I lived in Lagos for several years until when I was 11 years old; my parents relocated me to London for my GCSE. I began my career as a DJ at the age of 16 in London, buying second-hand equipment and playing in clubs. In 2014, I graduated from King’s College London, with a degree in Business and Economics. Currently, I am enrolled at New York University to pursue a Master’s Degree in M u s i c Business.
Why entertainment, or better still, why music?
I have always had passion for music ever since I was young. I played the piano, sang, danced and that really helped to grow my passion for music. I hope that giving everything I do 110 per cent helps others see that with hard work and effort come results. This is a difficult industry, so consistency and hard work will always show in the end.
People are wondering why you’re so humble despite your father being a billionaire. What’s your response to this?
Thank you, that’s very nice of you to say. To be honest, credit is to my parents, so I guess I should thank them. When you are young, you don’t have the concept of a billionaire; adults have those concepts not children. To me, my Dad is just my Dad. Growing up, I have many happy memories; I was a cheeky child and you can imagine I was a bit of a hand full at a time.
Has your status as the daughter of a billionaire denied you anything?
Well, to be honest, nothing. I’m very happy with my life. I have an amazing family and friends and I’m doing what I love.
Let’s go to your career, looking at the industry you belong, what are your hopes?
I want to be successful in the Nigeria entertainment industry so as to build a name for myself and I’m seriously working towards that, all thanks to God, my parents and my fans.
What is it you feel that needs to be changed or restructured in the industry, especially the music industry?
I love Nigerian music as it is. However, I want to be the gap between African music and the world. I want a situation that when you think of music, Niger i a will b e one the first to identify with.
How is your relationship, especially with your man?
Is there anything you wish you have the power to change about yourself?
No! Nothing, I am who I am now because of all the choices I’ve made and things I’ve learnt. I’m not perfect but I think it’s so important to always learn and grow as a person.
Would you say you are a fulfilled woman?
That’s an interesting question. I’m definitely a happy woman, but fulfilled, it depends. I feel fulfilled in terms of the love I have from my family and friends but it terms of my career there’s so much more I want to do.
What is it you don’t like about Nigeria?
I said it earlier, I am a proud Nigerian; I love the green white green.
How far do you intend to go as a DJ?
I want to go as far as possible. No limits!
What are your words of advice to upcoming female DJs?
It’s always difficult when you’re going against the grain and doing something different. Work hard and be consistent. We have to work twice as hard as men to prove ourselves.
What is it you can’t do without in life and your career?
That will be my friends, family and my constant ambition. Where do you see yourself five years from now? In five years who knows, maybe on a world tour. Like I mentioned before, I have no limits, I want to do everything.
What are your final words to your fans?
Hey Cupcakes! Thank you for your constant love and support that always keeps me going. I have so much more to give to you and I’m excited that we’re on this journey together.
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