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Femi Adebayo, Shina Peller, Mercy Aigbe, others attend Ibaka TV product launch

It was a day of fun and razzmatazz as top celebrities stormed Radisson Blu, Ikeja for the Ibaka TV product launch, tagged ‘subscription with free Data,’ a no restrictions offering with Glo Nigeria. IbakaTV.com, a Video On Demand, OTT, streaming service offers a library of premium Nollywood movies. According to Alhaji Kazeem Adesoji Adeoti (Adekaz), chairman, Ibakatv and Blessing Idornigie, managing director, Ibaka Entertainment Limited, the new initiative would allow new and existing Glo subscribers that download Ibakatv mobile app from Google play store or Apple store to access movies. “Subscribers will have to sign up using their Glo line and enjoy an amazing free data offer that allows users to stream download movies and surf the internet with no restrictions.

“The subscription on the Glo line goes as little as N600 a week that gives 3GB of data for free without restriction, or N2000 per month to give 4.1GB for free, and more offerings like; this is what we are offering,” Idornigie said. The former Director General, National Broadcasting Commission (NBC), Emeka Mba, who was the keynote speaker at the event, explained that content creators had moved from the analogue system to the digital space, which was more convenient and less expensive.

“I can say from the report that 70 per cent of the data consumed in Nigeria are spent on watching videos created by the content providers online. “People in the creative sector are moving so fast in the digital world to create content, but the challenge is that the data price is still very high.

“The smart way to go is affordable devices to the people, how to integrate payment platforms to the people and ease of use, especially among the people. Ibakatv understands the future,” he shared. “Film industry is the only sector that allows quacks. It is when you create content that you become a filmmaker.

Whoever that can understand and bring content and connectivity at the right place wins the lead,” he added. Others like the representative of the Oyo State Governor’s Chief of Staff, Segun Ogunwuyi, applauded Ibakatv’s initiative, calling it a welcome advancement for the industry. Present at the event, which was hosted by Gbenga Adeyinka, were personalities like Shina Peller, Femi Adebayo, Kunle Afolayan, Mercy Aigbe, Kemi Afolabi, Swanky JKA, Mayor Akinpelu, and Aishat Lawal.

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