Business

FirstBank unveils 2021 ‘DecemberIssaVybe’ campaign

First Bank of Nigeria Ltd has unveiled the 2021 calendar of events for its annual DecemberIssaVybe campaign.

 

In a press release, the lender said that the 30-day activity-loaded events include musical shows and concerts, comedies, fashion, arts and food fairs that are specifically supported to evoke joyful moods as everyone gears up for the celebrations of the end of the year, especially the yuletide.

 

According to the statement: “Showcasing an array of the hottest and coolest entertainment platforms, and superstars, First- Bank DecemberIssaVybe campaign offers free massive gifts and ticket giveaways to premium events aimed at creating fascinating and memorable experience for stakeholders in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars, music, plays.

 

The statement added that FirstBank’s DecemberIssaVybe, which started in 2018, is also designed to inspire kindness in all stakeholders.

 

“December is a season for giving and given FirstBank’s culture of showing kindness through initiatives such as SPARK (Start Performing Acts of Random Kindness), DecemberIssaVybe

 

campaign integrates kindness and spreads its message of transforming lives,” it said. Commenting on the 2021 DecemberIssaVybe, the Group Head of Marketing & Corporate Communications, FirstBank, Ms Folake Ani-Mumuney, said: “We are delighted to be back with DecemberIssaVybe.

 

The 2021 edition is enriched with loads of impactful and celebratory activities to build the excitement of witnessing the year-end as we celebrate into 2022.

 

As a Bank woven into the fabric of society, we have ensured that the events are spread across the country and there is an event for everyone

 

irrespective of age. “We remain committed through resourceful partnerships to nation building; empowering all including the youth to achieve their dreams as these events promote the continued growth of the entertainment industry, unarguably an economic game-changer in the global business landscape, especially a country like ours that is blessed with talents and amazing creative minds

 

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