Business

Google launches second GNI in Africa, Middle East, and Turkey

Google has announced the second Google News Initiative Innovation Challenge in Africa, the Middle East, and Turkey with an open call for projects that increase reader engagement and explore new business models for media. The first GNI Innovation Challenge saw 21 projects in 13 countries receive funding last year.

Awardees were from Côte d’Ivoire, Ghana, Iraq, Israel, Jordan, Kenya, Lebanon, Morocco, Nigeria, Rwanda, South Africa, Turkey, and the UAE. “In South Africa, Daily Maverick developed a ‘relevancy engine’ for small and medium publishers to help them aggregate better reader insights to increase relevancy and increase subscriptions. Ringier Africa Digital Publishing in Nigeria was awarded funding to increase personalisation across its platform using a blend of prediction, recommendation, and local information pages to increase user engagement.

Kenyan awardee Africa Uncensored is aggregating news from members of the public to produce at scale,” Google stated. Google said applications opened on February 23 and run until 12 April 2021, adding that established publishers, online-only players, news startups, publisher consortia, and local industry associations are eligible to apply. “The selected projects will be funded up to $150 000, and up to 70 per cent of the total project cost,” said Head of Innovation, GNI, Ludovic Blecher. “Funding is not available for editorial projects, but should instead be focused on reader engagement and exploring new business models. Google does not take any equity or IP in any projects or submissions.

 

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