Business

How we built Lashiglow to global brand – CEO, Queeneth Wenike

 

Beauty Expert and Founder of Lashiglow, Queeneth Wenike Beddie-Memberr, said the story of the company’s growth has remained one of Nigeria’s biggest industry stories which is laced with thorns and successes.

She spoke at the company’s corporate office in Port Harcourt, when our Correspondent sought audience with her, on Lashiglow’s rising profile in beauty care.

“We have been in the business of producing cosmetics,  skin  care products,and we  are also pregnancy glow Experts and our products are NAFDAC approved.

“We  distribute and sell to end user buyer, and we have been having returns in sales. There were times we were struggling in the market with low sales, but we had to adopt a different approach and style to our sales.

“One of the things we did was to engage in digital marketing, and capture the online market, with a strong presence in the internet. When we were doing it, some persons thought we were wasting funds, when we never had resources to fund it, but we kept doing our best.

“Today, Lashiglow is a leading beauty care distribution company, and we are proud of where we are, how we came through, and we have a forthcoming white labelling business, which we would share to the public soonest,” Queeneth said.

 

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