itel Mobile has introduced cutting edge additions to its flagship power series, itelP36 and P36 Pro LTE, at its first-ever virtual product launch in Lagos.
The P36 series consolidates the brand’s investments in mobile communication offerings that are budget-friendly, durable, and reliable.
The series advances the legacy of long-lasting battery performance with a 72-hour battery life and internet connectivity upgrades.
Enabled by a 5000mAh battery, the series comes with a 5V, 2A, 10W fast charge feature.
According to the Marketing Communications Manager (West Africa), itel Mobile, Oke Umurhohwo, this means 10 minutes charging gives the user 1 hour for phone calls.
“The series has an impressive 6.5” HD+ Waterproof Fullscreen display and 8.6mm slim body design set-up. Also, itel has equipped the series with the i-Cast feature to project the smartphone screen on itel TV for bigger viewing experience. itel P36 and P36 Pro LTE sport dual security – face unlock &a multi-functional fingerprint sensor to protect and guarantee privacy for users.
“The introduction of itel P36 and P36 Pro LTE affirms itel Mobile’s sustained push towards innovative and stylish smartphone offerings at a budget-friendly price. It’s also about value creation for the consumer with major improvement on features and specifications that surpass what is obtainable in the market. The brand is keen on sustaining this momentum for the ultimate goal of satisfying our consumers.” said Umurhohwo at the launch of the series.
Prior to the unveiling, itel Mobile narrated a compelling growth story, noting that through detailed understanding of the consumer, the brand has satisfied mobile communication needs and earned significant recognition over the years.
“In 2019, the International Data Corporation (IDC) ranked itel Mobile as one of the top 4 smartphone players in the Middle East and Africa. It is also the global number one feature phone player according to another 2019 report from the IDC,” itel stated.
“With the recent signing on of Afro-pop star, Olamide Adedeji as brand ambassador in Nigeria, itel Mobile initiates a mutual partnership for improved engagements with consumers. Both brands share similar values – they serve the mass markets. itel Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with,” Umurhohwo added.