Kia Motors Corporation, one of the world’s largest automakers has launched the Kia Sonet to the world in a digital presentation. Manufactured at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh, the Sonet is Kia’s all-new smart urban compact SUV, and the brand’s latest made-in-India global product after the Seltos.
The new Sonet marks Kia Motors’ entry into the burgeoning compact SUV segment, and sets new benchmarks with its firstin- class features. The world premiere of the production-ready model follows the global unveiling of the Sonet concept at the Delhi Auto Expo in February 2020. Sales of the new car will commence soon in India, with sales in many of Kia’s global markets due to follow.
“Kia Motors continues to be recognised globally through products which offer exquisite design and world-class quality, along with ‘The Power to Surprise’. Everything about the all-new Sonet is uniquely Kia and is sure to delight both drivers and passengers,” said Ho Sung Song, President and CEO at Kia Motors Corporation.
“With its aggressive and modern design language, fun-to-drive dynamics, and Kia’s latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers.
The Sonet fills a need in the growing SUV market, in India and further afield, and will attract a wider number of consumers to the Kia brand. “We are extremely excited to introduce the Sonet, which is made in India for the world.
After the success of the Seltos and Carnival, we are confident that Kia will revolutionise yet another market segment in India with the Sonet by addressing the unmet needs and aspirations of customers,” said Kookhyun Shim, MD and CEO at Kia Motors India. “The Kia Sonet is designed and developed to deliver a best-in-class experience in quality, design, technology, features and drivability to attract a wide spectrum of customers across segments.
The Sonet will be produced at our state-of-the-art Anantapur plant to Kia’s exacting global standards, and we are sure it will be received with enthusiasm by new customers and existing fans of the brand alike.”
The all-new Sonet incorporates Kia’s DNA of emotive styling along with a premium and youthful appeal to create a strong road presence. Displaying a dynamic stance in a confident, compact body, the Sonet showcases a range of styling attributes to make it stand apart on roads around the world.
This includes a fresh interpretation of Kia’s signature ‘tiger-nose’ grille, flanked by ‘heart beat’ LED DRLs (daytime running lights), shaped like the electric pulse of a heart, with a stylish front skid plate beneath. Its sporty silhouette is enhanced by the unique design and structure of its C-pillar, matched with a wraparound rear-windscreen.
The ‘heart beat’ LED tail lamps also adorn the rear. Inside, the Sonet is designed around the driver, with a well laid-out, easyto- use connected infotainment and cluster interface, and high quality materials all around.
Despite compact exterior dimensions, the interior of the Sonet offers ample, ergonomic space for all passengers.