Business

Mouka bags multiple awards for quality standard

Mouka, Nigeria’s leading brand of mattresses, pillows and other bedding products, has continued to set blitzing standard in the country’s bedding industry. Indeed, Marketing Edge, Nigeria’s leading brands and marketing publication, recently awarded Mouka as the Innovative Foam Brand of The Decade. Speaking at the award ceremony in Lagos recently, the Chief Executive Officer of Marketing Edge, John Ajayi, said that the award is a loud attestation to the equity height the brand has attained and the superb traction it has gained among Nigerians across varying demographics and geographies.

According to the Marketing Edge panel, the Mouka brand has assumed a larger-than-life image in the minds of Nigerians over the years. In addition, Mouka has continued to expand its coast and frontiers in the Nigerian bedding industry in terms of market penetration and acceptance across a wide spectrum of consumers. The uniqueness of its offerings, and the innovativeness of its brand-building activities over the years, have continued to guarantee Mouka an unprecedented rise in brand equity and talkability. In a similar vein, organisers of BrandCom Awards, also recently presented three awards to the Mouka brand.

The brand earned triple recognition, “Most Outstanding Mattress Brand of the Year”, “Best Marketing Manager,” and the “Best CEO,” all of the Year,” in the beddings category. Speaking on the “Most Outstanding Mattress Brand of the Year” award, Joshua Ajayi, founder BrandCom Awards, said this is the highest honour reserved for brands that have excelled in upholding the highest professional standards while delivering on excellence, quality, and professionalism, among other set parameters. Commenting on the laurels, Murphy stated that the highly appreciated recognitions resulted from the collective effort of Mouka staff and loyal distributor base, whose dedication knows no bounds. In addition, Mouka was also honoured at the Consumers Choice Awards 2021 as the “Consumers First Choice/Most Loved Foam/Mattress Brand of the Year 2021” for its quality products that have earned consumers’ satisfaction across the country.

Commending Mouka for the achievement, the organiser of Consumers Choice Awards, Auscar Michael, said as a leading brand, Mouka has demonstrated commitment to delivering highquality brands that have been the hallmark of distinctiveness in the industry, thereby safeguarding consumer wellbeing.

 

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