Leading ICT company, MTN, has launched a new musical reality television show, Y’ello Star. The show, according to MTN, seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality.
“Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star takes this further by providing a platform for Nigerian musical talents to excel while bringing the process of creating the ultimate superstar to every Nigerian television screen,” the company said in a statement.
Speaking at the launch, Chief Marketing Officer, MTN Nigeria, Rahul De, stated: “We know that there are a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”
He noted that regional auditions would hold in Abuja, Enugu, and Lagos, while finalists from the auditions would proceed to the ‘incubation hub’ in Lagos, where they would be coached by experts in the music industry in several areas as they aim for the top prize. The competition is expected to run until June 2020.
“MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time in a bid to promote unbridled talent on the global stage,” the company stated.