Business

Nigerian electronic market gains new product

Samsung Electronics Nigeria has unveiled a new revolutionary and innovative QLED television which doubles as a piece of art on the wall when it is switched off. The company unveiled this newest QLED TV at the launching in Lekki, Lagos recently.

The new QLED TV is called The Frame because it serves as a painting or picture frame wherever it is placed. The frame comes in exceptional aesthetic designs enabling customers to turn their TVs into a piece of elegantly framed art, enhancing their spaces and expressing style. When mounted on the wall, the new 2020 Samsung, The Frame TV, has a design that looks like a real picture frame that blends into the living room. According to the Managing Director, Samsung Electronics Nigeria, Caden Chiyeon Yu, “The Frame TV affords customers the opportunity to unleash the artistitic creativity inherent in them.

“The frame does not only offer stunning picture quality, remarkable sound performance and innovative features but, very importantly, it also helps to beautify the living space where it is mounted in ways that are effortlessly determined by the customer,” he said. Yu added that the Frame is brought to life by the high-resolution picture quality of QLED, and it is more than just a TV.

It is a canvass that reflects the style of customers and what they love. Also speaking at the launch, Head, Consumer Electronics, Samsung Nigeria, Mrs. Oluwaremilekun Adesola-Ogunsan, stated: “The Frame is designed with technology that helps keep the focus on the screen and apart from bringing fine art into the homes of our customers, it is also compartible with most mobile devices. “Customers will be able to enjoy their most loved videos, music and photos on the big screen when they seamlessly mirror their smartphone by simply tapping it on the Frame.” According to the Executive Director, Operations, SIMS Nigeria, Ike Eyisi, “Samsung is a brand that utilizes its transformative ideas and technologies to shape and inspire the world. It is continuously redefining the living space and entertainment of its customers.

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