Metro & Crime

Swag Omoluabi’s grass to grace story


Ipadeola Abiodun Oriyomi had a torturous beginning at a Lagos shanty, Ghetto Badia. Notwithstanding this rough beginning, Oriyomi, who is fondly called Swag Omoluabi, weathered the storm, fought through life challenges to become somebody today.

Today, Swag Omoluabi has become an Instagram brand influencer, businessman, entrepreneur and a philanthropist. He is the proud owner of a chain of businesses which include Swag Omoluabi blog, Omoluabi Logistics and Omoluabi Furnitures,

Speaking during an interactive session with the media recently, the accounting trained graduate of the Lagos State Polytechnic disclosed how he was able to survive the tough terrain of life.

“I always amazed when many youths complain of lack of job opportunities. I have always loved to be an entrepreneur right from when I was a child. My mum always told me, ‘Son no matter the education you have, no matter the degree, always make sure you also become a self-entrepreneur, because that’s the only way you can become your own boss’,” 26 -year- old Swag Omoluabi said.

“I grew up in an area called Ghetto Badia. We have lot of hustling mothers and fathers that work very hard and smart, those parents motivated me,” said Swag Omoluabi.

While giving an insight into how he came about his blog which he runs with the brand name: “Swag Omoluabi,” the philanthropist said: “Omoluabi is a typical way the Yoruba introduce someone who believes in diligence, hardwork, virtue and respects the rights of others. It is believed that an Omoluabi gives back to the society that has made him.

“As a fast rising blog, hard work and consistency has attracted potential audience with attention grabbing contents which makes the blog searchable and competitive.

“Swag Omoluabi was created to harness the power in creating contents, catchy and trending contents, and also to connect audience to relevant posts in order to boost quality of creation and traffic.

“The objective of the blog is to have loads and tons of creative ideas brainstormed in writings and visuals. to serve as an influencer for marketing products and ideas through YouTube, and networking with skilled personnel, in the digital space.

“The goals of the blog is undiluted because so many people have gained from its content creation, which makes it outstanding and one of a kind in the country.”




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