Arts & Entertainments

We Rise: The Davido Story premieres today

A new documentary that explores the story of contemporary African music star, David ‘Davido’ Adeleke, We Rise: The Davido Story, premieres today Saturday, January 15. The production is the first-ever documentary on the 29-year-old African music star, which has won more than 50 awards and has over 80 nominations in a decade of his career. In a statement by the producers of the documentary, Nigeria Entertainment Today (Netng) and ID Africa, the documentary captures Davido’s decade-long music journey.

“The documentary captures the decade-long music journey of the larger- than-life star and how he has made himself a springboard to success for many young Nigerians and upand- coming artistes,” The documentary tells the story of Davido with an exclusive inside look at his journey from a teenager trying to get the attention of the world with his music and his struggles with his father, who never wanted him to do music.

It also spans his turbulent days of controversies with the media, his support for rising music stars and people around him, as well as his recent globally acclaimed fundraiser in celebration of his 29th birthday. “At ID Africa, our goal is to use digital media for capturing and sharing the stories of people, places, and events that matter to young Africans. Since 2009, Netng has been documenting the lives and times of Africa’s most important entertainers, and today, Davido is undoubtedly one of the most celebrated and recognisable Africans globally,” says Femi Falodun, the CEO of ID Africa. “Davido’s remarkable story needs to be told, and this is just one of many that will come from Netng and ID Africa’s The Bang Studio,” he adds.

The 25-minute long project, which took over eight months to make, features original interviews with leading entertainment industry We Rise: The Davido Story premieres today Nollywood actor and producer extraordinaire, Femi Adebayo, has signed an endorsement deal to serve as an ambassador for PayTV, StarTimes. Adebayo was appointed the brand ambassador by digital TV platform after several talks that began in 2021. Chief Executive Officer, StarTimes, Alex Jian, said Adebayo is an actor, who exhibits all that StarTimes, an affordable digital TV platform, stands for.

“Star- Times made digital TV entertainment available to all homes and has continued to offer unmatched service delivery to every household, irrespective of income level. Adebayo is greatly loved by Nollywood fans,’’ he said, adding that: “We are delighted to have Adebayo as our brand ambassador. Over the years, Adebayo has continued to add value to our TV screens. We are delighted with this partnership. figures such as the Founder and CEO of Storm 360, Obi Asika and legendary DJ, Jimmy Jatt, media personalities such as Gbemi Olateru-Olagbegi, Eromo Egbejule, and Tosin Ajibade, as well as Davido’s music lecturer at Babcock University, Dr. Olusegun Ojuola. The documentary is coming two months after Davido’s historic global fundraiser and a month after he marked a decade of his career.

“Davido’s recent fundraiser gripped the world and you didn’t have to be a fan of pop music or Davido to understand the significance of this and what it means to many orphanages that would benefit from the N250 million donations. He is constantly setting a great example for other music artistes across the world,” says Michael Orodare, a writer and production coordinator for the documentary. He further stated that: “We’re excited to share this documentary with the entertainment world, for fans and young entertainers to pick lessons from Davido’s fascinating life beyond the news headlines – both good and bad.” This is the second documentary from Netng in 12 months following the release of ‘Scapegoat: The Story of D’banj’ in October 2020.




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